I am a designer.

I navigate the complexity of human-technology interactions in everyday life.

I collaborate with colleagues from diverse disciplines to address business challenges that emerge from digital transformation and systemic change.

see case studies

Design as I see it

Conceptually, I define design as turning an idea from the mind into something tangible with skill and care. It begins as a thought or vision and takes shape through the work of the hands. It is both imagining and making.*

Design follows a process. It begins with observation, paying attention to how people live, feel, and act. It continues with inquiry and reflection, slowly making sense of context. From there, it navigates complexity to uncover possibilities that respond with care and clarity.

Assemble is my approach to this act — a personal perspective committed to identifying and framing real-life scenarios as living case studies for deeper analysis, separate from commercial pressures. This freedom allows me to challenge established concepts and continuously evolve as a design practitioner.

explore assemble

I am driven to make the world more inclusive and accessible through design by bringing to life technologies that integrate quietly and respectfully into people’s lives.

Principles behind how I work**

Design is for everyone.
It is inclusive, accessible, and serves the evolving needs of all humans.

Design is curious.
It starts with observation, sparks questions, and invites us to imagine new possibilities.

Design is regenerative.
It contributes to the restoration and vitality of both social and natural systems.

Design is quiet.
It integrates gently, revealing itself only when needed, leaving space for humans and their environments to coexist.

Design is clear and useful.
It avoids excess, focusing on clarity, purpose, and what is most needed.

Design is lasting.
It is made to endure — culturally, emotionally, and functionally — beyond fleeting trends.

Design is integrative.
It brings innovative technology and aesthetics together.

References:
* Definition inspired by Giorgio Vasari’s definition of disegno.
** Set of principles inspired by Dieter Ram's and Calm technology principles.

Let’s connect.

If you have a project or collaboration in mind, feel free to reach out. I’d love to hear from you.