I design and shape digital products and services that deliver meaningful value by connecting technology to people’s needs.

As the originator of Assemble, a design practice I am actively implementing, I propose scenarios that surface systemic challenges and present them as living case studies for deeper analysis and exploration. This practice cultivates my curiosity, imagination, and creativity.

Over the years, I’ve collaborated with global brands, startups, and innovation teams across industries as a designer, strategist, and researcher, helping teams collectively bring brilliant ideas to life.

My approach combines extensive research, creative problem-solving, and a systems-thinking mindset. Still, at its core, my work is about crafting artifacts that are aesthetically pleasing, useful, understandable, and accessible to improve people’s daily lives.

My work has been internationally recognized for its innovation and impact, earning awards and distinctions from respected organizations and industry festivals across the U.S., Europe, and Asia.

Areas of Expertise:

  • Experience strategy & design.

  • Information architecture & interaction design.

  • Product & service design.

  • Research & usability.

  • AI & emerging technologies.

  • Leadership & team growth.

Portrait: Cayetano Espinosa Tesauro
Artwork: Marisa Tesauro

What others say.
Insights from colleagues and clients on my approach, collaboration, and impact.

“I had the pleasure of working with Abraham for two years on a business software design, development, and delivery project. The project was complex, innovative, and challenging. It was highly successful, in no small part due to Abraham's creativity, discipline, and customer orientation.

He is a great partner - collaborative, fun, and quite simply excellent. You would be lucky to work with him, and if you ever want a more detailed insight, just message me on LinkedIn.”


Richard Thackray
LG Capital Investors, LLC

“Abraham has a talent for aligning diverse teams - a hard-to-find skill set in today's distributed businesses. From driving collaboration within siloed departments to managing scaled delivery across three continents, Abraham fosters understanding, behavior change, and tangible outcomes.”








Alicia Bergin
Global Head of Business Development at Method

“Abraham never approaches an assignment tactically. He always takes in the entire context, looking at a problem within a larger ecosystem of factors and influences. He is not a strategist by title, yet he tackles everything he does strategically. While generally easygoing and a pleasure to work with, Abraham can be a bulldog when fighting for a critical aspect of a project. He picks his battles judiciously, knowing which are worth fighting because of their outsized impact on the overall integrity of a deliverable.”

Katherine Lumb
Executive Director, Design Research & Strategy Manager at JPMorgan Chase & Co.

Let’s connect.

If you have a project or collaboration in mind, feel free to reach out. I’d love to hear from you.